Effective Communications
Optimizing Information and Notification Efforts
In a recent survey presented to the City Council (see page 8), “nearly three-quarters (74%) of local voters were NOT aware” of the city’s impending budget deficit problems. This is despite highlighting the situation in an issue of the city’s Vistas newsletter and e-communications efforts that same month. Yes, we live in a segmented media landscape, but our city can do better to make sure the public understands what’s going on. Fortunately, Lauren has a background in marketing and communications that can help guide that effort with city staff.
Agenda Prioritization and Clarity
Have you looked at a city council agenda and wondered what the heck was on it? Have you attended a meeting on Zoom or in-person only to have to wait hours before giving your three-minute public comment on clearly the most pressing issue of the night? Other cities like Moraga hold their city council meetings to two hours. Why do Lafayette’s go on for an average of three and a half hours - with some at nearly seven? It’s no wonder the vast majority of Lafayette residents don’t participate and it could be argued it’s why we may also be in a budget shortfall. By being more strategic, setting priorities for our city staff and adding estimated time durations to agendas, the city’s business can be more streamlined and effective.
Commitment to In-Person Conversation
Speaking with your council members shouldn’t just be in an email that you hope gets answered or during a three-minute public comment. Lauren is already making a commitment to provide opportunity for in-person conversation. Check out the list of planned events already scheduled. Whether it’s sitting down over a cup of coffee/tea, a walk around our beautiful reservoir or hanging at the playground so you can bring the kids, Lauren invites you to meet up and talk about the local issues that are important to you. And, if elected, she plans on continuing these on a regular basis during her term.